Thought Shift Can Help Lower Medical Costs
Targeted Need: Lowering Costs for everyone
Insurance companies face substantial costs from self-harm behaviors like alcohol misuse, which annually results in $249 billion across healthcare, productivity losses, and criminal justice expenses in the U.S. This includes an average per-person impact of $807, driven mainly by binge drinking and related emergencies. A proactive investment in behavioral marketing campaigns could mitigate these costs by promoting healthier choices that prevent such high-cost claims before they occur.
For instance, excessive alcohol use alone burdens the healthcare system with frequent emergency visits, averaging around $520 each for cases involving mental health and substance use crises.
Create a Thought Shift, Create Healthier Lives
Insurance companies already promote this concept of better personal physical health in campaigns. We work on the thinking, to achieve similar results. Simply put, you don't correct your body until your mind tells you to.
Implementing positive, preventative marketing strategies could address underlying behaviors, resulting in reduced emergency visits, fewer chronic condition claims, and lowered costs related to lost productivity.
For insurers, supporting such campaigns translates to a long-term reduction in claims, effectively yielding a return on investment by improving customer health, reducing risk exposure, and aligning with preventive care models that favor healthier lifestyles. Sober World NIAAA SAMHSA HCUP-USCDC #thoughtshiftorg
