Empowered Thinking for Women
Targeting Women, to Help Them
Women face unique and escalating risks related to alcohol misuse, which has been amplified by targeted marketing efforts from the alcohol industry. Research shows that excessive alcohol use among women has risen significantly, contributing to a 30% higher rate of alcohol-related deaths among women than men, and leading to a surge in alcohol-related cancers.
This misuse also correlates with heightened vulnerability to violence, including domestic abuse and sexual assault, as intoxication can compromise safety and increase risk factors.
Empowering with a Thought Shift
Behavior-focused messaging campaigns could be particularly impactful for women by countering harmful alcohol-related marketing with positive, empowering narratives that prioritize health and resilience.
Messaging that promotes self-care, stress management, and community support could provide women with healthier strategies to navigate societal pressures, reducing dependency on alcohol for coping.
This shift could lead to fewer alcohol-related health conditions, improved safety, and a decline in incidents requiring social services for families impacted by substance misuse.
Such campaigns can play a critical role in creating safer, healthier environments that protect and empower women. Sober World SAMHSA NIAA #thoughtshiftorg
