Matt Goulart
My background spans over two decades in marketing, working with major global companies and mastering digital and social media. I learned how to understand markets and engage people effectively. But my life experience also includes navigating intense personal struggles – severe stress, anxiety, and a painful journey through self-medication that escalated into addiction, costing me dearly both financially and medically.
It was this unique blend of professional marketing expertise and deeply challenging personal experience that forged the vision for Thought Shift. Through years of research and reflection, reading tens of thousands of articles, I saw clearly that most harmful excesses stem from our thought patterns, and that intentional thinking is key to changing them.
This led to the core idea: why not use marketing's power to influence behavior for good? Instead of selling things, we can use compelling, positive messages to encourage healthier thinking and reduce the personal habits that cause so much harm to individuals and society. This simple concept isn't new to me; it's a personal passion I've honed for over a decade, collaborating with hundreds and refining the approach.
I hope that you'll recognize the potential here and join me in this mission to reduce harm and foster a genuinely better society by helping people shift their thinking for the better.
In today's world, it often feels like we've collectively drifted into patterns of heightened stress, anxiety, and habits that quietly undermine our personal and community well-being. Fear and pressure can seem pervasive, leading to cycles that harm both individuals and society.
But at ThoughtShift, we hold a fundamental belief: just as we can drift into these challenging states, we absolutely possess the inner strength and collective power to consciously shift out of them.
We champion positive change by fostering a supportive, commercial-free environment through encouraging messages and shared experiences.
Thought Shift sparks self-reflection, empowers first steps toward healthier habits, and cultivates a culture of mutual growth.
We are dedicated to nurturing our collective willingness to change, building a less anxious, more supportive, and better way of living together.
Life today can be stressful, often leaving people feeling anxious, lonely, or stuck in habits that aren't helpful. ThoughtShift wants to help turn that around. We share positive messages and real stories – never ads – to gently encourage people to think about their own habits.
Our goal is to make it easier to take small, manageable steps towards healthier living and to help create a vibe where everyone supports each other's efforts. When we all focus on improving our well-being and cheer each other on, we build stronger, happier communities and a better future for everyone. It starts with simple, positive changes we decide to make together.
Thought Shift pioneers a unique approach to social impact, grounded in the power of perspective change. We utilize data-driven social media marketing, employing robust analytics to track campaign success and ensure measurable impact, similar to traditional agencies. Our core belief is that fostering small, consistent thought shifts cultivates healthier habits, driving significant positive change within individuals and society.
For large-scale initiatives, Thought Shift partners with organizations like the CDC and SAMHSA to measure real-world harm reduction and societal impact, going beyond standard marketing metrics. This collaborative, evidence-based methodology allows us to quantify the tangible benefits of investing in positive habit change, empowering individuals and communities to build a more resilient and balanced future.
Please reach us at peterfaulk@thoughtshift.org if you cannot find an answer to your question.
While leveraging sophisticated social media marketing techniques, ThoughtShift operates fundamentally differently from a traditional agency. We employ consulting, strategy, and management expertise not as a service provided to businesses, but as tools applied internally to maximize the impact and reach of our product-free campaigns promoting positive personal habits and societal improvement.
The Ad Council is a highly respected organization known for its effective public service announcements (PSAs) and marketing initiatives. While ThoughtShift shares a similar core method – utilizing advertising to influence behavior – there are two fundamental differences in our approach.
Firstly, ThoughtShift maintains a laser focus specifically on addressing detrimental personal habits and empowering individuals to achieve greater well-being and reach their potential. Secondly, our definition of success centers on delivering a measurable return on investment (ROI). We aim to go beyond tracking standard engagement metrics, focusing instead on analyzing our impact related to reducing societal costs, seeking quantifiable results measured in both dollars and lives improved.
"ThoughtShift actively seeks partnerships and collaborations with businesses across the full spectrum of sizes and industries – from innovative startups and community-focused small businesses to established large corporations. We believe that aligning with organizations that share a commitment to positive societal impact is key to our mission's success.
While our long-term vision includes national-scale campaigns designed for broad reach, we possess the flexibility and strategic insight to develop and implement customized, smaller-scale initiatives. These tailored campaigns can be invaluable for focusing on specific regions, engaging particular demographics, pilot testing new messaging approaches, or integrating with corporate wellness programs. We value every opportunity to create positive change and believe that impactful collaborations can begin at any scale, contributing step-by-step to our overarching goals."
A core principle of ThoughtShift is our exclusive use of product-free advertising. This means our campaigns and messaging are solely dedicated to fostering positive changes in thinking and personal habits, completely independent of promoting any commercial goods or services.
Our strategic approach encompasses the full lifecycle of campaign development and execution across various channels. This includes in-depth strategy development, compelling content creation, proactive community management, targeted social media advertising, placement on digital platforms like billboards, and thorough analytics and reporting. We leverage these tools not for commerce, but purely to maximize the reach and impact of messages designed to encourage well-being and positive societal shifts.
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