The Missions of the Advertising Got Bliss Campaign
Got Bliss? is our strategic series of daily "nudges" designed to teach the small, transformative changes needed for long-term well-being. By delivering consistent, uplifting reminders, we facilitate "thought shifts" that replace self-harming habits with healthier behaviors. This proactive education turns daily intentions into a life of personal greatness, one simple lesson at a time.
Mission One is to reduce these 100% preventable self-harms.
The Magnitude of Self-Harm
The Magnitude of Self-Harm
We target the specific habits driving the $1.8 Trillion+ annual impact on our society:
- Substance Misuse: Smoking ($600B), Alcohol ($249B), and Opioids ($277B) account for over $1.1 Trillion in healthcare costs and lost productivity.
- Physical Inactivity & Nutrition: Obesity ($425B), sedentary lifestyles ($117B), and excess sugar intake ($50B) drive the chronic diseases that cause 70% of American deaths.
- Mental & Digital Health: Inadequate sleep ($411B) and excessive screen time ($151B) are leading drivers of depression, hypertension, and workplace accidents.
- Lifestyle Risks: Gambling ($14B) and poor oral/preventative hygiene ($124B) create preventable financial and physical strain.
Mission Two is to reduce the massive financial burden.
The Magnitude of Self-Harm
The United States faces a massive financial crisis driven by preventable lifestyle behaviors, with annual costs now exceeding $1 trillion. This staggering figure stems from approximately one million premature deaths each year, which ripple through the economy in the form of direct medical expenses, diminished workforce productivity, and long-term community instability.
Addressing these financial harms requires a strategic shift in how we approach daily habits. By utilizing marketing-based nudges to encourage healthier choices, we can significantly reduce this multi-trillion-dollar drain and foster a more resilient, cost-effective society.
Our marketing mission can reach anyone, anywhere.
The Populations Most In Need That We Serve
Our messaging is tailored to scale across the most at-risk groups:
- Students: Preventing high-stress coping habits before they become lifelong struggles.
- Veterans: Building resilience and purpose to reduce isolation and mental health risks.
- Underprivileged Communities: Providing accessible tools to break cycles of habit-driven harm.
- Women: Counteracting predatory marketing with empowering narratives of health and self-care.
The Result: By shifting thoughts, we change behaviors. This reduces the burden on public systems and empowers individuals to achieve personal greatness.