BLISS Marketing for Good

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 The Issue: High federal healthcare costs and early deaths driven by tobacco use. The Solution: A national, high-impact media campaign featuring graphic, real-life narratives to trigger quit attempts. The Result: Since 2012, this "best buy" in public health has helped over 1 million Americans quit, prevented 129,000 early deaths, and saved $7.3 billion in net healthcare costs—demonstrating a massive ROI of roughly $3,800 spent per death averted.

 The Issue: Predatory tobacco marketing is driving youth and young adult nicotine initiation. The Solution: National "counter-marketing" campaigns that expose industry tactics via high-impact digital and social media. The Result: Credited with preventing hundreds of thousands of young people from starting smoking, this initiative returns an incredible $174 in societal benefits for every $1 spent, generating over $3 billion in total cost savings.

 The Issue: High mortality rates and massive societal costs resulting from unrestrained drivers and passengers. The Solution: High-visibility "enforcement mobilizations" that combine intensive media bursts with local law enforcement awareness. The Result: This strategy helped raise national seat belt usage to over 91%, saving nearly 15,000 lives annually and preventing a staggering $17.8 trillion in societal harm—proving that consistent, targeted messaging yields an unparalleled return on investment.

 The Issue: Catastrophic environmental and economic damage caused by preventable, human-triggered wildfires. The Solution: The longest-running PSA campaign in U.S. history, utilizing an iconic brand identity and the "Only You" slogan to drive individual accountability. The Result: With 96% brand recognition and over $2 billion in donated media leveraged, this campaign has saved millions of acres from burning. By preventing large-scale disasters, it avoids the immense costs of fire suppression and property loss, delivering a massive, multi-generational ROI.

 The Issue: High rates of alcohol-related traffic fatalities and a social culture that failed to intervene in impaired driving.The Solution: A national campaign that shifted social norms by empowering individuals to intervene and popularizing the "designated driver" concept.The Result: This initiative helped drive a 40% decrease in alcohol-related traffic deaths during its primary run. With 68% of the public reporting preventative action and each life saved valued at $11.3 million in societal costs, the campaign delivered an immense, culture-shifting ROI.

 The Issue: High rates of mental health crises and suicide among young adults (ages 16-24) due to social stigma and lack of peer intervention.The Solution: A digital-first campaign using influencers and relatable content to destigmatize mental health conversations and empower peer support.The Result: Awareness has driven a 30% increase in the likelihood of teens talking to friends about mental health. With billions of impressions and over 50 million views, this low-cost, high-reach strategy prevents crises before they escalate, delivering a vital ROI in lives saved and averted emergency healthcare costs.

 Thought Shift and the "Got Bliss?" campaign represent a new application of a proven technology. We are not testing an unverified theory; we are leveraging the same time-tested marketing strategies, psychological triggers, and media technologies that have successfully transformed societal behavior for decades. By applying these high-ROI blueprints to the modern crisis of self-harm and excess, we provide a low-risk, scalable solution to our nation’s most costly habits. Our goal is to shift the focus from selling products to saving lives—driving a massive, measurable impact on public health and personal greatness.