Strategies to Help the Most in Need
What we are working on
We're dedicated to introducing and reinforcing positive, behavior-shifting marketing campaigns that ignite thought shifts and cultivate lasting positive habits across the globe. Our goal is to create impactful messages that inspire real change, one thought at a time.
This page outlines our current and upcoming campaigns, each designed to foster healthier habits and improve well-being on a societal scale. If you have innovative ideas or wish to contribute to our mission in any way, please feel free to contact us. Together, we can drive meaningful change and build a more positive future.
Empowering Young People Past the Marketing
By Young People for Young People
Youth Strategy: Building Resilience through Thought Shifts
Campaign Goal: Empower school-age youth to replace self-harming thought patterns with resilience, self-belief, and proactive mental health habits.
Target Audience: Teens and students navigating high-stress academic and social environments.
The "Got Bliss?" Youth Messaging
- Self-Actualization: "You have the tools to thrive—start by believing in your potential."
- Fearless Thinking: "Challenges are stepping stones. Approach your goals with courage."
- Support & Inclusion: "We rise by lifting others. Every voice in our community matters."
- Open Dialogue: "Strength begins with a conversation. Your thoughts and feelings are valid."
The Strategic Impact (ROI)
- Resilience: Establishes self-worth as a preventative barrier against self-harm and substance misuse.
- Community: Creates a supportive peer network that normalizes vulnerability and reduces isolation.
- Long-term Success: Cultivates a "growth mindset" that leads to healthier adult behaviors and reduced societal costs.
Better Thinking Prevents Addiction Harms
Positive Preventative Messaging
Prevention Strategy: Neutralizing Harm Before It Starts
Campaign Goal: To eliminate the need for recovery by disrupting self-harming thought patterns before they manifest as chronic addictive behaviors.
Target Audience: High-risk individuals and those beginning to form habits around substances, screens, or unhealthy consumption.
The "Got Bliss?" Preventative Messaging
- The Pre-Emptive Shift: "Mastering your habits today is the ultimate defense against a struggle tomorrow."
- Strategic Awareness: "Small cravings are the best time to choose a new direction. Control the habit before it controls the outcome."
- Proactive Wisdom: "True resilience is staying ahead of the problem. Your future self is shaped by the 'thought shifts' you make right now."
- Empowered Choice: "Greatness isn't just about what you do; it’s about the traps you’re smart enough to avoid."
The Strategic Impact (ROI)
- Cost Avoidance: Every dollar spent on prevention offsets the massive $1.8 Trillion burden of crisis-level treatment, emergency care, and lost productivity.
- Early Intervention: By targeting behaviors when they are "less harmful," we increase the success rate of habit modification and reduce societal strain.
- Sustainable Excellence: Promotes a culture of proactive health where individuals focus on maintaining high performance rather than fixing broken systems.
Helping Veterans - Stay Connected
Campaign For Veterans
Veteran Strategy: Sustaining the Mission Within
Campaign Goal: Leverage the "veterans know veterans best" bond to facilitate upstream "thought shifts" that prevent isolation and self-medication by reinforcing connection and mutual support.
Target Audience: Active-duty members transitioning to civilian life, veterans, and the families who serve alongside them.
The "Got Bliss?" Tactical Messaging
- The Connection Shift (Thursday Pillar): "Isolation is the greatest threat to the mission. Reach out, check-in, and stay connected—the bond doesn't end when the service does."
- Proactive Maintenance: "You wouldn't ignore a red light on a dashboard; don't ignore one in your mind. Addressing the 'check engine' light early keeps you in the fight."
- Strength Re-Defined: "Seeking a 'thought shift' isn't a sign of a breach; it’s a tactical adjustment to ensure long-term resilience and mission success."
- The Mutual Support Nudge: "Your experience is a lifeline for others. By staying healthy and vocal, you’re not just helping yourself—you're leading the way for your brothers and sisters."
The Strategic Impact (ROI)
- Suicide Prevention: Upstream intervention disrupts the path toward crisis by normalizing the "daily nudge" and peer-to-peer check-ins before isolation takes hold.
- Reducing Self-Medication: By providing "thought shifts" that offer healthier coping mechanisms, we reduce the $277B+ societal burden of opioid and alcohol misuse.
- Transition Success: Supports a smoother shift to civilian life, preserving the valuable skills and leadership veterans bring to the workforce and community.
The Strategic Pivot:
Old Message: "You are struggling; go get help." Thought Shift Message: "Stay connected, maintain your mental gear, and lead through resilience."
Empowering Women, Not Selling To Them
Campaign To Help Women
Women’s Strategy: Empowering Personal Greatness
Campaign Goal: To empower women to reject predatory habit marketing and negative self-talk, replacing them with proactive mental and physical "thought shifts" that prioritize long-term vitality and connection.
Target Audience: Women of all ages, with a strategic focus on those navigating the pressures of career, family, and societal expectations.
The "Got Bliss?" Empowerment Messaging
- The "Ingest the Best" Shift (Tuesday Pillar): "Your body is your foundation, not a dumping ground for marketing trends. Choose what fuels your brilliance and protects your long-term health."
- Rewriting the Narrative: "Negative self-talk is a habit, not a truth. Shift your internal dialogue from 'not enough' to 'fully equipped' and watch your potential expand."
- Informed Autonomy: "Knowledge is the ultimate power. Protecting your health—and the health of your future—is a strategic choice that keeps you in control of your journey."
- Connection over Consumption: "Real connection happens through presence, not substances. Build deep, authentic relationships that nourish your mental well-being."
The Strategic Impact (ROI)
- Health Resource Preservation: By preventing alcohol-related harms—including the $50B+ annual impact of preventable diseases—we preserve resources for women’s health and wellness.
- Economic Empowerment: Reducing the "mental load" of negative habits increases professional productivity and personal financial stability (Less is More).
- Intergenerational Health: Upstream prevention reduces the incidence of FASD and other preventable developmental issues, creating a massive long-term ROI for the next generation.
The Strategic Pivot:
Old Message: "Alcohol is dangerous for women; be careful." Thought Shift Message: "You are a high-value individual. Don't let predatory habits or negative self-talk compromise your greatness."
Learning Tools for the Underprivileged
Campaign To Help Rural and Urban Underprivileged
Underprivileged & Rural Strategy: Elevating Community Assets
Campaign Goal: To empower individuals in high-pressure environments to protect their physical and financial health, ensuring that limited resources are invested in growth rather than drained by harmful habits.
Target Audience: Residents in under-resourced urban and rural areas, specifically youth and young adults seeking to break cycles of struggle.
The "Got Bliss?" Elevation Messaging
- The "Less is More" Shift (Wednesday Pillar): "Every dollar not spent on a habit is a dollar invested in your freedom. Protect your resources so you can build your future."
- Ownership of Destiny: "Your current zip code is a starting point, not a ceiling. Master your mindset today to change your environment tomorrow."
- The "Stay Connected" Shift (Thursday Pillar): "We are each other’s greatest resource. Build a 'support squad' that pulls everyone up instead of a circle that holds you back."
- Resilience as Strategy: "You have already survived more than most. Use that strength to choose habits that fuel your grind rather than habits that drain your energy."
The Strategic Impact (ROI)
- Economic Preservation: By reducing spending on gambling, tobacco, and high-sugar consumption, we keep capital within households, providing an immediate "financial thought shift."
- Crime & Violence Reduction: Upstream prevention focused on "Be the Best You" (Monday) helps stabilize mental health and reduces the environmental triggers that lead to community conflict.
- Workforce Readiness: Maintaining health and mental clarity ensures individuals are "mission-ready" for educational and employment opportunities as they arise.
The Strategic Pivot
Old Message: "Life is hard here; try to make healthy choices." Thought Shift Message: "You are resilient and powerful. Don't let high-cost habits steal your potential or your community’s future."
Summary of the Underprivileged Shift:
Constraint: Lack of expensive resources. Solution: High-impact, free thought shifts that maximize existing personal and community strength.